Manzana Loyalty Mobile

A mobile application for the participants of Loyalty Programs

More about Manzana Loyalty Mobile

To further develop communication channels, Manzana Group created out-of-box mobile applications suiting the needs of the participants of loyalty programs.

Manzana Loyalty Mobile is compatible with popular mobile platforms—Android and iOS. Once your customers switch to a mobile application, they no longer will have to carry around plastic cards and you will no longer have to issue them, thus, cutting your service costs.

Our solution will allow the participants of loyalty programs to stay connected, receive push notifications containing up-to-date information about bonuses and discounts as well as personalized offers; participate in sweepstakes and have continuous access to catalogs; view account purchase history or the number of accrued and deducted points. Manzana Loyalty on the Microsoft Dynamics CRM platform is the most popular solution for managing loyalty programs designed for the industrial CRM systems. By employing Manzana Loyalty solution, retailers achieve an increased average receipt, higher purchase rate and get a better margin.


Application capabilities

  • secure storage and prompt data processing in the cloud
  • availability of a virtual terminal
  • on-demand integration with cash registers
  • personalized SMS and email mailouts to maintain communication with customers
  • loyalty program manager personal account
  • loyalty program participant personal account
  • analytics and reporting
  • creation of or accession to loyalty programs

Manzana Loyalty Mobile analytics


The application collects statistics on the number of page clicks and creates a chart of clicks with an option to filter data for individual application sections.


Each time a user opens a personal message or a loyalty program notification, the application collects statistics on the number of views, thus providing broad options for further data analysis.


Collection of statistics on the number of loyalty program participants invited by the users via social networks is another option the software offers.